Scope
Led the company’s first series of GenAI Co-Pilot tools across platforms. Delivered high-fidelity prototypes for unmoderated and A/B tests. Collaborated with web designers to ensure platform consistency.
Role
This case study highlights my role as the project lead in building and optimizing scalable solutions for the GenAI Co-Pilot tool to accelerate adoption, including several MVP features that delivered measurable business impact.
Tool Used
∙ Figma / Illustrator / Figjam
∙ Fullstory/ Usertesting.com
Success Metric
∙ Double-digit Conversation lift
∙ User adoption rate at 89%
Duration
Project Lead UX
Q4 2024 - Q1 2025
Team Collaboration
PM, UX Writer, Engineer
AI Service Team
Designed AI-powered summary feature by leveraging research and Fullstory data, resulting in an 8.3% CVR lift with 89% user adoption.
Impact: Successfully adapted desktop winning experience to mobile platform and secured 2 patent applications for innovative solutions.
Released Feature | April. 2024
User Problem:
The problem is users aren't offered personalized summary options tailored to their work experience and
skills. This is a problem because it reduces the effectiveness and relevance of their resume.
Launched Version 1.0
We generate a professional summary based on their existing input. Before they arrive, a modal promotes this feature. Once on the page, they’ll see a widget above the text editor, allowing them to generate a summary up to five times.
Example of use-case:
When the user reaches the summary page – they will see a pop up stating that we
have generated five personalized summaries for them based on the information they’ve inputted. After
clicking ‘continue’ – the first generated summary populates in the text box. The user can then generate up
to 4 more AI summaries, while also toggling back to the previously curated ones to find their best fit/
Version 2.0
Collaborate with the Design Lead to ensure compatibility with the 'Enhance' feature. Users will still be able to regenerate or apply AI-generated content, while also having the option to add items from the example list on the left or write their own. They can then use the 'Improve' button to enhance the content.
Impact
Successful implementation of this innovation resulted in 8.30% converssation rate lift
● The country segmentation showed lifts for all countries
● The winning variant showed lifts throughout the funnel and especially at BoF
● ~90% of users saw an AI generated summary
● In the winning variant 28% of users ended up generating an AI summary more than once
● Of the users who generated an AI summary, only ~1.3% proceeded to the next page with an empty
summary section.
Leveraging AI to provide real-time content adjustments directly on the resume template on finalize
Released Feature | March. 2025
Idea Exploration
For the MVP, considering tech feasibility and development effort, we will only provide shortened or expanded content rather than displaying prompts or follow-ups to add more frictions.
Launched Version 1.0
AI-driven suggestions providing users with instant feedback on how changes impact the overall length and template.
Given that there is a demand to search by keyword, we believe that by giving users the option to do this using a smart API, we can:
1. They’ll find relevant content quicker
2. Improve overall resume quality
Released Feature | Dec. 2023
Keyword Search Filter
Use keywords to find the best-matched pre-written job descriptions!
Launched Version 1.0
Automatically fill in the job title based on the previous input and display related job titles to help the user choose the best match.
Enhance users' experience by providing a polished view of the products they are creating through a more discoverable resume preview UX powered by GPT Parser.
Impact: Secured 1 patent applications for innovative solution.
Released Feature | Sep. 2023
User Problem:
Users found it difficult to track their dynamic resume progress while building their profiles.
Winning Variant from A/B Test:
We tested three variants, experimenting with different CTA placements and dynamic preview sizes. The winning variant featured a resume preview thumbnail on the tips page and included a secondary "Preview" button throughout the funnel.
Impact & Test Resuls:
